VISA CONTACTLESS
Merchants are now able to take advantage of increased speed and convenience through Visa Contactless—the latest evolution in Visa payment.
Visa Contactless is a new payment method that uses the latest technology to send card data via radio frequency to a terminal reader. A cardholder simply holds their card in front of the secure reader, instead of swiping. For many transactions, there is no need to sign a receipt or hand over the card.
How it works
A smart chip embedded in the contactless card transmits the cardholder's account data to the terminal reader by radio frequency. The cardholder's account is charged, and the purchase is processed in the same manner as a swiped transaction. All Visa contactless cards also have the standard magnetic stripe, so they also work with traditional card readers.
Watch for the following Contactless Indicator on Visa cards to know it has the contactless feature: 
Benefits
Visa Contactless provides merchants and consumers with a number of benefits.
Cost Savings/Efficiency
- Decreased transaction time—faster than cash transactions—speeds lines and decreases abandonment
- Customer initiates the transaction by simply holding the card in front of the reader rather than swiping or handing the card to the clerk
- Reduction in coin/cash handling
Customer Loyalty
- Attracts new customers and builds loyalty with an innovation that adds speed and convenience
Competitive Advantage
- Sets merchants apart from their competitors in categories like fast food restaurants where speed and convenience are compelling benefits
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